Domestic enrollment is declining.
New growth means new markets.
What We Do
Understand. Build. Execute.
EA International Strategies is a trusted partner in building and extending your institution’s international profile.
With expertise across a broad range of traditional, digital and marketing disciplines, EA International Strategies is your global partner for a broad range of bespoke enrollment marketing and reputation management solutions.
Services
PR
International Communications Strategy and Planning
Create a plan that supports and advances your institution’s international objectives. EA International Strategies will:
- Conduct an audit of assets, stories, potential budgets, objectives and key competitors.
- Identify opportunities and risks in target markets.
- Create an actionable and detailed international communications plan that encompasses strategy, tactics and an execution roadmap.
International Media Relations
Leverage existing content / initiatives for placement by:
- Pitching in-market.
- Inviting international media to campus.
Content serves multiple purposes:
- Strengthens reputation.
- Creates content for custom & local landing pages.
- Provides localized outreach collateral.
In-Country Social Media Activation
- Expertly target key audiences in your priority market.
- EA International Strategies can help develop your social strategy, create compelling content, and manage your institution’s in-country presence.
Enrollment Marketing
Digital enrollment marketing
- Identify target students and design custom strategies that lead them into your enrollment funnel.
- By working with experienced local partners who understand their regional landscapes and audiences, we can maximize your ROI and help you reach your goals faster.
Visit Strategy
Amplify in-country faculty & admissions visits
When faculty travel to priority international markets for symposia or conferences, leverage the opportunity by:
- Generating relevant stories for local press.
- Organizing opportunities to speak directly to prospective parents / students (i.e. business and public sector leaders).
Similarly, we can help leverage visits by admissions officers to:
- Pitch and place local stories.
- Organize networking events or thought leadership presentations for business and public sector leaders.
Make the most of your leadership delegations
Leadership delegations offer a unique opportunity to establish and raise the reputation of your institution.
We can help significantly boost the value of your leadership delegation by:
- Creating a detailed communications plan, putting the institution’s overall strategic objectives front and center.
- Crafting a set of talking points that will help gain in-market traction.
- Pitching / placing interviews and offering opinion pieces.
- Organizing panels / speeches in front of target audiences including business and public sector leaders
Event Support
Event staffing and support:
- Ideation and design services.
- Logistical and event management services.
- Media strategy, pitching, check-in, staffing and follow-up.
- Social media strategy and support.
Lead-generation events
- For admissions lead-generation events, we are your partner for out-of-the-box thinking that can help expand your position in a target market.
- Working with our team of local experts, we can propose, organize and staff lead-generation events that will set your institution apart.
Crisis Communications
In-country issues management
- Universities are international organizations and crises will often cross borders, requiring mitigation through media, digital, or via direct meetings and interactions.
- Drawing on extensive experience, EA International Strategies can help draft and execute on newly created crisis plans or plug into existing plans to extend support to impacted markets.
