Bespoke International Recruitment Marketing
&
Reputation Management
Our Mission
EA International Strategies was conceptualized and launched with a simple mission: to help universities build a sustainable pipeline of qualified international students and manage their international reputations. Combining deep higher education expertise with an engaged and experienced global network, EA International Strategies is your partner of choice for strategic international engagement.
International Revenue is Mission Critical
Domestic students no longer sustain U.S. Higher Education
Overall enrollment in U.S. institutions has been declining at a rate of roughly 1.5 percent per year since 2011 driven, primarily, by domestic demographic trends.
The so-called “enrollment cliff” is no longer hypothetical and will accelerate these declines. Between 2025 and 2029, the number of U.S. high school graduates is projected to decline by 15 percent.
- The effects are real: last year, nearly 100 institutions closed their doors.
- Many others are cutting programs, reducing faculty and staff, or reviewing legacy employee benefits.
- But there’s some good news: in the last 12 years, international enrollment has grown by nearly 40 percent.
- That growth is expected to continue into the coming decade, but most institutions are not yet calibrated to capitalize.
Sending Market Snapshot
- About 70 percent of international students in the U.S. come from Asia, including 27 percent from China and 25 percent from India.
- Enrollment of Chinese students will continue to plateau, along with continued retraction in maturing 'tier 2' markets like South Korea, Japan, and Saudi Arabia.
- India is expected to account for nearly a third of all international enrollments in the U.S. by 2030.
- Fast growth is expected to continue in emerging markets like Vietnam, Bangladesh, Nepal, Pakistan and Nigeria.
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About
Tailored Solutions
Backed by a network of PR professionals across key international markets, every solution EA International Strategies offers is tailored to your individual situation:
- We listen to your needs and make sure we understand your priorities.
- We assemble a hand-picked, best-in-class team in your priority markets .
- We create a bespoke strategy that combines global best practices with a depth of local market knowledge.
- We deliver professional, results-driven local market execution that relies on proven tactics in each market.
Engaged and Experienced Global Network
EA International Strategies’ network of independent partners combines:
- Deep higher ed experience.
- Strategic thinking.
- Expertise across traditional PR and digital marketing functions.
A Passion for Educational Diplomacy
- U.S. universities are the jewels of global higher education and make up one of America’s most important global marketplaces.
- For over 1 million international students, higher education is an introduction to life-long engagement with America.
- EA International Strategies believes that educational diplomacy is core to both America’s interests, as well as the interests of U.S. universities.
- Every successful global initiative contributes to the health of this ecosystem upon which we collectively rely.
Leadership
EA International Strategies’ network of independent partners combines:
- 20+year international track record raising the reputation and profile of executives, brands, and diverse organizations.
- 10 years overseeing executive communications at the University of Southern California, a U.S. leader in international communications and engagement.
- Thought leader with global expertise in strategic planning, narrative building and crisis management.
- Established track record leading media, event and digital-driven campaigns in Greater China, Southeast Asia, the Indian subcontinent, Latin America and the U.K.
International Revenue is Mission Critical
Domestic students no longer sustain U.S. Higher Education
Overall enrollment in U.S. institutions has been declining at a rate of roughly 1.5% per year since 2011 driven, primarily, by domestic demographic trends.
- The effects are real: last year, nearly 100 institutions closed their doors.
- Many others are cutting programs, reducing faculty and staff, or reviewing legacy employee benefits.
- But there’s some good news: in the last 12 years, international enrollment has grown by nearly 40%.
- That growth is expected to continue into the coming decade…but most institutions are not yet calibrated to capitalize.
Coutersy of HolonIQ
International Market Overview
- About 70% of international students in the U.S. come from Asia, including 27% from China and 25% from India.
- Diverging trajectories and new growth:
- Enrollment of Chinese students will continue to plateau, along with continued retraction in traditional tier 2 markets like South Korean Japan and Saudi Arabia.
- India is expected to account for nearly a third of all international enrollments in the U.S. by 2030.t
- Fast growth in emerging markets like Vietnam, Bangladesh, Nepal, Pakistan and Nigeria.
What We Do
Understand. Build. Execute
EA International Strategies is a trusted partner in building and extending your institution’s international profile.
With expertise across a broad range of traditional, digital and marketing disciplines, EA International Strategies is your global partner for a broad range of bespoke enrollment marketing and reputation management solutions.
Services
PR
Tailored Communications Strategy and Plan
Create a plan that supports and advances your institution’s international objectives. EA International Strategies will
- Conduct an audit of assets, stories, potential budgets objectives and key competitors.
- Identify opportunities and risks in target markets.
- Create an actionable and detailed international communications plan that includes strategy, tactics and execution roadmap.
International Media Relations
Leverage existing content / initiatives for placement by:
- Pitching in-market
- Inviting international media to campus.
Create a plan that supports and advances your institution’s international objectives. EA International Strategies will
- Strengthens reputation.
- Creates content for custom & local landing pages.
- Provides localized outreach collateral.
In-country Social Media Activation
- Expertly target key audiences in your priority market.
- EA International Strategies can help develop your social strategy, create compelling content, and manage your institution’s in-country presence.
Enrollment Support
Digital enrollment marketing
- Identify target students and design custom strategies that lead them into your enrollment funnel.
- By working with experienced local partners who understand their regional landscapes and audiences, we can maximize your ROI and help you reach your goals faster.
Visit Strategy
Amplify in-country faculty & admissions visits
When faculty travel to priority international markets for symposia or conferences, leverage the opportunity by
- Generating relevant stories for local press.
- Organizing opportunities to speak directly to prospective parents / students (i.e. business and public sector leaders).
Similarly, we can help leverage visits by admissions officers to:
- Pitch and place local stories.
- Organize networking events or thought leadership presentations for business and public sector leaders.
Make the most of your leadership delegations
Leadership delegations offer a unique opportunity to establish and raise the reputation of your institution.
We can help significantly boost the value of your leadership delegation by:
- Creating a detailed communications plan, putting the institution’s overall strategic objectives front and center.
- Crafting a set of talking points that will help gain in-market traction.
- Pitching / placing interviews and offering opinion pieces.
- Organizing panels / speeches in front of target audiences including business and public sector leaders
Event Support
Event staffing and support:
- Ideation and design services.
- Logistical and event management services.
- Media strategy, pitching, check-in, staffing and follow-up.
- Social media strategy and support.
Lead-generation events
- For admissions lead-generation events, we are your partner for out-of-the-box thinking that can help expand your position in a target market.
- Working with our team of local experts, we can propose, organize and staff lead-generation events that will set your institution apart.
Crisis Communications
In-country issues management
- Universities are international organizations and crises will often cross borders, requiring mitigation through media, digital, or via direct meetings and interactions.
- Drawing on extensive experience, EA International Strategies can help draft and execute on newly created crisis plans or plug into existing plans to extend support to impacted markets.
